EP301 | Dissecting job board pricing models and the future of the job board | W/ Steven Rothberg
EP301 | Dissecting job board pricing models and the future of the job board | Talent Matters Podcast Episode 301 of Wave’s Talent Matters podcast features Wave CEO Dave Jenkins talking with College Recruiter’s Founder and Chief Visionary Officer, Steven Rothberg, as they delve into the pros and cons of job board pricing models and what the future holds for them. They discuss the evolution from traditional duration-based ads to cost-per-click (CPC), cost-per-application (CPA), and the emerging cost-per-quality application (CPQA) models. The conversation also touches on the future of job boards, the role of staffing companies, and the impact of technology on the recruitment industry. Having started College Recruiter in 1991, Steven has overseen the graduate-focused job board, which has grown into a database of 20 million candidates and connects 12 million people to new careers every year. With over three decades of industry experience, Steven is one of the leading experts in the job board space. Steven also co-hosts the JobBoardGeek podcast, which connects jobseekers with employers. --- Connect with Dave - https://www.linkedin.com/in/davefromwave/ Connect with Steven - https://www.linkedin.com/in/stevenrothberg/ --- Timeline: 00:00 Introduction 06:38 Evolution of Job Board Pricing Models 08:27 Duration-Based Pricing Model 10:56 Cost Per Click (CPC) Model 13:11 Cost Per Application (CPA) Model 16:29 Future of Job Board Pricing: CPQA and Beyond 19:31 Indeed's Role and Organic Listings 22:37 Facing the Reality of Paid Traffic 23:24 Impact on Staffing Companies 25:01 Psychological Shift in Valuing Candidates 27:25 Emerging Model: Cost Per Qualified Validated Candidate 28:49 Combating Fake Candidates 33:12 The Role of Staffing Companies in the Future 38:20 Data Privacy and the Future of Job Boards 42:32 Selective Job Marketing Strategies 44:18 Final Thoughts and Future Predictions
